Why does Xiippy exist?

Answer:                

Xiippy addresses a range of problems all together which is why it exists:

1. Extra data that should be part of payments are NOT part of payments due to consumer privacy issues and retailer avoidance to share such data.
2. There is no way to embed data within payments since current protocols don't support such a concept
3. Inclusion of tamper-resistant legal statements (e.g. invoices) within payments requires public key infrastructure, cryptography and extra heavy work
4. Millions of trees are killed and turned into useless garbage via paper receipts
5. Retailers have no easy way to know, reach out to and send data to their shoppers except by asking details at the counter or encouraging rewards membership which are normally avoided by customers
6. In certain jurisdictions, it can be illegal to ask personal identification information at the counter in physical stores
7. Franchises & merchants have no easy way for instant multi-party merchant accounts (e.g. for franchise fees collection)
8. Retailers and consumers feel uncomfortable disclosing itemized sales/purchase data to 3rd parties for little gain, this being the biggest barrier against digital receipts and data-rich payments at scale (K. Fuchs et. al , 2019)
9. In-store checkout experience is long and inconvenient (pay, scan, print receipt/provide email)
10. Online checkout experience requires personal information data entry
11. Consumers have 10s of rewards cards
12. Consumers have no detailed insights on transactions and on where exactly they spend our money
13. People want extra data as part of payments without having to install apps or extra actions like giving out personal details